From the mass consumption of Robusta coffee of unknown origin, to specialty Arabica coffee from known origin, coffees’ 4th wave is washing over us. The very people that produce coffee are now drinking ‘origin’.
The locus of coffee experimentation is shifting away from coffee consuming countries into coffee growing countries. Local knowledge, regional connections and increased disposable income are changing the global coffee market in ways that are just beginning to be appreciated. By farming, processing, roasting and brewing coffee with an intimate understanding of their products origin, people in coffee growing countries are opening new flavours for the world to explore.
Throughout Central America, South East Asia and Africa radical developments in coffee processing are leading this prominent “global south” trend. Micro- lot processing, specialty coffee roasting, single origin cafes, experimental product design and a growing middle class are all pointers to change.0